CASE STUDIES
Success Through Collaboration
At Wawlabs, we believe every customer is equally and highly valuable. Our commitment to shared growth is rooted in building strong, collaborative relationships and delivering personalized solutions with dedicated support. Your success is our success, and together, we thrive.
Wawlabs
Real World Success Stories: Transforming E-Commerce with Wawlabs
Explore how Wawlabs has helped businesses achieve remarkable growth and enhanced customer satisfaction through our AI-powered solutions. Discover the tangible results and insights from our collaboration with various e-commerce companies.
Case 1: DeFacto
Fashion Forward: Revolutionizing Online Shopping Experience
With approximately 500 stores across 100 countries, Defacto has been a global force in fashion for over two decades. Two years ago, the brand set out to elevate its online shopping experience and partnered with Wawlabs to implement cutting-edge AI Search technology. The collaboration began in the Turkish market and quickly expanded to Defacto’s online platforms in Germany, Egypt, Romania, Kazakhstan, Morocco, and Southern Iraq—driven by the measurable success of our initial implementation.
One of the key challenges was integrating with Defacto’s proprietary infrastructure. Despite the technical complexity, Wawlabs ensured a seamless integration process and continued development across all markets.
Prior to our partnership, Defacto relied on Elastic Search, which struggled with zero-result queries and long-tail searches—requiring extensive manual intervention and creating operational inefficiencies. Wawlabs addressed these issues head-on with advanced AI Search solutions that delivered accurate, relevant results for even the most complex queries.
By introducing 1-to-1 personalization and intelligent product ranking, we significantly enhanced the user experience. The results spoke for themselves: Defacto saw notable increases in click-through rates (CTR), conversion rates, and overall sales.
Through strategic partnership and innovation, Wawlabs helped Defacto deliver a smarter, more engaging e-commerce experience—empowering the brand’s continued global growth.
Case 2: Karaca
Home Elegance: Optimizing Global E-Commerce for Kitchenware
Karaca, a market leader in kitchenware, tableware, and home textiles, operates with a bold vision: to become a global force in its category. With over 600 stores, 2,500 concessions, and online channels spanning three continents, Karaca is a well-established household name—particularly across Europe. As the brand expanded its digital presence, managing an increasingly complex product catalog became a growing challenge. Their in-house search solution could no longer meet the evolving demands of a global customer base. That’s when Karaca turned to Wawlabs.
We implemented advanced AI Search and AI Recommendations tailored to Karaca’s infrastructure and business goals. Integrated seamlessly across their online stores in Turkey, Germany, the Netherlands, the UK, France, and Romania, our solutions delivered immediate improvements in search precision and product relevance.
Shoppers were able to find products faster and more accurately, while personalized recommendations unlocked new cross-selling and up-selling opportunities—enhancing both the user journey and overall sales performance.
The results were significant: increased customer engagement, higher satisfaction levels, improved conversion rates, and measurable revenue growth. Through this partnership, Karaca successfully scaled its e-commerce capabilities, delivering a smarter, more intuitive shopping experience across multiple international markets.
Case 3: Teknosa
Tech Precision: Enhancing Product Discovery in Electronics
Teknosa, a leading technology retailer in Turkey, is a trusted destination for electronics—from smartphones to home appliances. As its online presence scaled through an SAP Hybris infrastructure, Teknosa faced a familiar challenge in tech e-commerce: enabling customers to quickly find highly specific products by brand, model number, or technical features. Relying on Solr for search had become limiting, especially for the tech-savvy audience who demanded precision and speed. Teknosa turned to Wawlabs for a more intelligent, adaptable solution.
Wawlabs integrated AI Search directly into Teknosa’s SAP Hybris platform, delivering a transformative boost in search performance. Our AI technology understood complex, typo-prone, and varied queries—including brand variations and model codes—and ensured customers received accurate, relevant results.
Even when specific items were out of stock, the system surfaced equivalent alternatives based on feature similarity, reducing drop-off and improving discovery. This functionality proved critical in a market where customer intent is often tightly tied to product specs.
The impact was immediate: Teknosa saw a marked improvement in search accuracy, customer satisfaction, and overall user engagement. Higher conversion rates followed, validating the decision to transition to Wawlabs as a strategic technology partner.
Through this collaboration, Teknosa elevated its digital retail experience—meeting customer expectations with the precision and intelligence that the tech industry demands.
Case 4: A101
Retail Excellence: Streamlining Grocery Shopping with AI
A101, Turkey’s leading discount retail chain, has long been a household name with thousands of stores nationwide. As the brand expanded into e-commerce, it faced the critical challenge of delivering an intuitive, efficient, and scalable online shopping experience. To meet these goals, A101 partnered with Wawlabs to transform product discovery and navigation on its digital platform.
Our collaboration centered around the implementation of AI Search and AI Browse—custom-built to align with A101’s proprietary infrastructure. Despite the technical complexities, Wawlabs ensured seamless integration, empowering A101 to fully leverage advanced, AI-driven functionalities.
Prior to our partnership, A101 struggled to offer intuitive navigation and precise product discovery, leading to friction in the user journey and missed conversion opportunities. With AI Browse, A101 can now dynamically generate category and collection pages that reflect real-time user intent. Combined with our AI Search, which expertly handles long-tail queries, typos, and product variants, the platform now delivers faster, more relevant results with ease.
Thanks to a robust backend powered by Wawlabs, any changes made are instantly reflected on the frontend—creating a fluid, responsive, and consistently optimized customer experience.
The outcome was clear: enhanced user engagement, improved product findability, and a significant lift in conversion rates. A101’s partnership with Wawlabs continues to play a key role in its digital transformation—bringing smart, scalable solutions to one of Turkey’s most trusted retail brands.
Case 5: BKM
Literary Discovery: Transforming Book Search with AI
BKM, one of Turkey’s premier online book retailers, has been a go-to destination for readers seeking a wide range of books across genres. As its online presence grew, BKM encountered a critical challenge: helping customers effortlessly discover the books they were looking for—especially when queries were vague, incomplete, or misspelled. Originally using Solr on the T-Soft platform, BKM struggled to deliver the precision and relevance needed to manage its extensive and ever-growing catalog. Recognizing the need for a more intelligent solution, BKM partnered with Wawlabs to elevate its search experience.
Wawlabs’ AI Search was seamlessly integrated into BKM’s existing T-Soft infrastructure. With advanced Natural Language Processing (NLP), the system could accurately interpret user intent—even when searches included typos, partial book titles, or variations in author names. This made it easier than ever for readers to find what they were looking for—and discover new titles in the process.
The results were transformative: BKM saw a marked increase in customer satisfaction and engagement, driven by faster, more accurate search outcomes. Improved discoverability translated directly into higher conversion rates and boosted sales, reaffirming the value of intelligent search in a content-rich environment.
By partnering with Wawlabs, BKM redefined the online book discovery experience—making it seamless, intuitive, and smarter for every reader.